A group of titans battling it out for a $1.2 million prize for their team’s selected charity.
Brackets for a Cause: 10th Anniversary
Since 2015, Bloomberg L.P. has held a tournament bracket every year during the March Madness season. Coincidentally, Brackets for a Cause turned ten this year and senior executives wanted to go all out on celebrating this philantropic achievement.
Creative Director: Juan David Manotas
Art Direction & Design: Giancarlo Hernandez
Motion Design: Hayato Yamane
Made at Bloomberg L.P.
As someone who follows basketball closely, I’m familiar with the kinds of playbook visuals and graphics that pair well with the sport’s existing iconography. That background helped shape the art direction for the event signage, letting me weave in those familiar elements while still keeping the polished, prestigious feel carried over from previous years
Merch designed to power the game and fuel the cause
In conjunction with the event signage, I partnered with production teams to design apparel and accessories for players, ensuring a cohesive and elevated tournament experience. These items included socks, shoes, duffel bags, hang tags, and even a few basketballs for those photo prop moments.
